Introduction
Project Context: The U.S. Department of Health and Human Services (HHS) recognized the need to enhance the performance of its expansive website, comprising thousands of pages. The challenge was to identify underperforming areas and implement strategic improvements. Analytics Logic was engaged to conduct a thorough site performance audit.
Challenges
Identify Key Challenges:
- Large scale of HHS’s website made it difficult to pinpoint underperforming pages.
- Complexity in managing hundreds of web metrics and integrating user feedback effectively.
- Risk of diminished user experience if performance issues were not addressed timely.
Solutions
Solution Implementation: Analytics Logic developed a systematic approach to site performance audits:
- Comprehensive Analysis: Utilized tools like Google Analytics, CrazyEgg, and Screaming Frog to analyze page content, speed, and user interaction. Integrated insights from PageSpeed Insights and Core Web Vitals to assess technical performance.
- KPI Development: Established key performance indicators for all web pages, enabling prioritization of issues based on impact on user experience and site performance.
- Recommendations and Tracking: Provided actionable recommendations for enhancements and implemented tracking mechanisms using Google Data Studio and Tableau to monitor the effects of changes.
Team Expertise: The project was led by a cross-disciplinary team specializing in data analytics, user experience, and web development, ensuring a comprehensive and actionable audit process.
Services Rendered
- Detailed site performance analysis,
- KPI framework development across web pages,
- Implementation of performance enhancements,
- Ongoing monitoring and reporting of site metrics.
Results
Measurable Outcomes:
- Enhanced user experience across the website, as evidenced by improved page load times, increased user engagement, and reduced bounce rates.
- Effective prioritization and remediation of underperforming pages, leading to better resource allocation and more strategic improvements.
Client Benefits:
- Systematic improvements based on data-driven insights, leading to a more engaging and efficient website.
- Ability to continuously monitor and adapt to performance metrics, ensuring the site remains dynamic and user-centric.
Conclusion
Summary of Success: This case study demonstrates the effectiveness of comprehensive site performance audits in transforming website management and user experience at HHS. By leveraging advanced analytics tools and expert insights, Analytics Logic helped HHS enhance site performance and user satisfaction significantly.