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Implementing Google AMP for Enhanced Page Load Speeds

AgencyU.S. Department of Health & Human Services (HHS)Op/DivOffice of the Assistant Secretary of Public Affairs (ASPA)URLhttps://www.hhs.gov/ServicesImplementation of Google AMP on key website sections, Development and execution of a detailed measurement plan to track performance improvements, Continuous optimization based on performance data to ensure sustained improvements in page load speeds.Share
Implementing Google AMP for Enhanced Page Load Speeds

Introduction

Project Context: HHS.gov faced challenges with slow page load speeds, negatively affecting its search engine rankings and user experience. To address this issue, Analytics Logic collaborated with ASPA Digital to implement Google Accelerated Mobile Pages (AMP) for HHS News Articles and Blogs.

Challenges

Identify Key Challenges:

  • Slow page load times leading to lower search engine rankings and reduced user engagement.
  • Difficulty in implementing fast-loading page technologies that could integrate seamlessly with existing content management systems.
  • Need for a robust measurement plan to track the effectiveness of implemented solutions.

Solutions

Solution Implementation: Analytics Logic undertook the following strategic approach:

  • Google AMP Implementation: Deployed AMP on selected content types to improve page load speeds significantly.
  • Performance Measurement: Developed a comprehensive measurement plan focusing on KPIs such as Page Load Speed, Average Document Object Model (DOM) Content Loaded Time, Average Google Search Engine Results Pages (SERP) Position, and Average Google SERP Click-Through Rate (CTR).

Team Expertise: Led by technical SEO specialists and web developers, this project ensured that AMP implementation was optimized for maximum performance without compromising content quality.

Services Rendered

  • Implementation of Google AMP on key website sections,
  • Development and execution of a detailed measurement plan to track performance improvements,
  • Continuous optimization based on performance data to ensure sustained improvements in page load speeds.

Results

Measurable Outcomes:

  • Reduction in page load times by 45-65%, significantly enhancing user experience and accessibility of content.
  • Improvement in search engine rankings due to faster page loads, resulting in higher visibility and increased traffic.
  • Enhanced click-through rates from search results, driving more user engagement and content consumption.

Client Benefits:

  • Faster content delivery aligns with ASPA Digital’s commitment to providing timely and accessible health information, reinforcing their role as a trusted content provider.
  • Better user engagement and satisfaction, as evidenced by improved interaction metrics and feedback.

Conclusion

Summary of Success: This case study highlights the successful implementation of Google AMP by Analytics Logic, significantly enhancing page load speeds and search engine performance for HHS.gov. The strategic use of AMP technology has positioned ASPA Digital as a leader in delivering high-quality, accessible digital content in the health sector.