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Migration to Google Analytics 4 for the U.S. Department of Health and Human Services (HHS)

AgencyU.S. Department of Health & Human Services (HHS)Op/DivOffice of the Assistant Secretary of Public Affairs (ASPA)URLhttps://www.hhs.gov/ServicesData Migration planning and strategy development, Custom event, metric, and dimension recreation in GA4, New tag, trigger, and variable implementation, Deployment and testing of tracking codes across multiple websites, Continuous support and troubleshooting during the transition.Share
Migration to Google Analytics 4 for the U.S. Department of Health and Human Services (HHS)

Introduction

Project Context: Analytics Logic was commissioned to address a critical analytics transition for the U.S. Department of Health and Human Services (HHS). With the impending expiration of Universal Analytics in July 2023, there was a significant risk of losing seven years’ worth of customized tracking configurations, essential for understanding user behaviors across HHS’s digital platforms.

Challenges

Identify Key Challenges: The primary challenges faced by HHS included:

  • The risk of losing all custom tracking dimensions, metrics, and events implemented over the last seven years due to the expiration of Universal Analytics.
  • Ensuring continuity of data collection and analysis without interruption or data loss.
  • The need to migrate to Google Analytics 4 (GA4) without compromising the depth and quality of analytics.

Solutions

Solution Implementation: Analytics Logic orchestrated a seamless transition to Google Analytics 4 by:

  • Recreating existing custom events, metrics, and dimensions from Universal Analytics within GA4.
  • Developing new tags, triggers, and variables to ensure all custom metrics, dimensions, and events are properly tracked in the new system.
  • Collaborating closely with developers to deploy and test tracking codes on HHS.gov and over 140 Operating Division (OpDiv) websites.

Team Expertise: This complex transition was managed by our team of data analysts and digital strategists, who are experts in analytics systems and data migration processes.

Services Rendered

  • Migration planning and strategy development,
  • Custom event, metric, and dimension recreation in GA4,
  • New tag, trigger, and variable implementation,
  • Deployment and testing of tracking codes across multiple websites,
  • Continuous support and troubleshooting during the transition.

Results

Measurable Outcomes:

  • Successful migration to Google Analytics 4, ensuring continuity of all historical custom tracking setups.
  • Maintained depth of analytics capabilities, allowing HHS to continue gaining insights with no need for additional training.

Client Benefits:

  • Seamless transition to a more robust and future-proof analytics platform with GA4.
  • Reduced need for extensive retraining of HHS Federal staff, thanks to the preservation of existing analytics configurations.

Conclusion

Summary of Success: Analytics Logic enabled HHS to transition to Google Analytics 4 without losing valuable historical data or compromising on analytical depth. Our strategic approach not only preserved important tracking metrics but also enhanced the overall analytics framework for better user experience understanding.