Problem: ASPA Digital required a robust analytics platform that could offer detailed insights while adhering to stringent security and compliance requirements, particularly under Federal standards. The challenge was finding an analytics solution that provided comprehensive features, met federal security guidelines, and integrated seamlessly with existing systems.

Solution: Analytics Logic conducted a thorough evaluation of Google Analytics against another leading analytics platform. The analysis focused on security compliance, integration capabilities, cost-effectiveness, and data handling capacities. The alternative platform, while popular in the market, lacked the necessary Federal Risk and Authorization Management Program (FedRAMP) authorization, which is crucial for federal agencies. It also fell short in terms of integration with ASPA Digital’s existing digital tools and services.

Services Rendered:

• Comparative analysis of analytics platforms
• Security compliance assessment
• Integration capability evaluation
• Cost-benefit analysis
• Reporting and documentation

Impact: The choice of Google Analytics for ASPA Digital ensured compliance with FedRAMP and alignment with the Government Accountability Office’s (GAO) recommendations. This decision provided ASPA Digital with robust data security, seamless integration with current systems, and a cost-effective analytics solution that did not require additional resources for training or operational adjustments.

Risk: Choosing a platform that did not meet federal security guidelines could have exposed ASPA Digital to significant security vulnerabilities and compliance risks, potentially leading to increased operational costs and penalties. The unselected platform’s inability to integrate seamlessly with existing tools would have compounded these challenges, impacting overall operational efficiency.