Digital Analytics Services
Uncover Insights. Drive Decisions.
Transform your agency’s digital marketing, content, and user experience goals with actionable insights from our certified analytics consulting experts.
Trusted by federal agencies and leading primary contractors.
Digital Analytics Services Overview
Are your digital marketing goals driven by data, or just a shot in the dark? Our digital analytics services help you gather the qualitative and quantitative data needed to make informed decisions.
1. Digital Analytics Strategy
- Measurement Strategy: Develop a robust strategy to measure key performance indicators.
- Analytics Audits: Evaluate your current analytics setup to ensure accuracy and effectiveness.
- Testing Strategy/Roadmap: Plan and execute testing strategies for continuous improvement.
- Data Storytelling Workshops: Learn how to communicate data insights effectively.
2. Digital Optimization
- Analysis & Insights: Gain deep insights from your data to inform strategic decisions.
- Audience Segmentation & Targeting: Identify and target key audience segments.
- Marketing Campaign Performance Analysis: Assess and optimize the performance of your campaigns.
- Social Listening Insights: Leverage social media data to understand public sentiment and trends.
- Voice of Customer Insights: Gather and act on feedback for better engagement.
- Testing and Personalization: Implement testing and personalization strategies to enhance user experience.
- Attribution Modeling: Understand the impact of various channels on your organizational goals.
3. Digital Analytics Implementation
- Implementation: Ensure accurate and efficient implementation of analytics tools.
- Data Management: Manage your data effectively to support your analytics needs.
- Tag Management: Streamline your tag management processes for better data collection.
- Data Integration & Management: Integrate and manage data from various sources for a holistic view.
- Dashboards: Create and maintain dashboards for real-time data visualization.
- Reporting Automation: Automate reporting processes to save time and reduce errors.
- Cookieless Server-Side Tracking: Enhance tracking accuracy with privacy-friendly methods that don’t rely on cookies to monitor user behavior.
4. Digital Analytics Training
- Adobe Analytics Training: Empower your team with in-depth Adobe Analytics knowledge.
- Google Analytics Training: Equip your team to make the most of Google Analytics.
- Data Storytelling Training: Learn techniques to effectively communicate data insights.
- Governance: Establish and maintain data governance practices to ensure data quality and compliance.
Digital Analytics Consulting Services By Platform
1. Adobe Analytics Consulting
Simplify your experience with Adobe Analytics by ensuring proper setup and configuration. Our experts guide you through every step, from initial setup to advanced customizations, to ensure you are maximizing the value of this industry-leading tool.
We provide ongoing support and training to help you generate detailed reports, uncover hidden patterns in your data, and gain actionable insights that drive better decision-making.
2. Google Analytics Consulting Services
Enhance your business intelligence with our Google Analytics consulting services. We optimize your analytics setup for accurate tracking and actionable insights into website performance and user behavior. Our team conducts a thorough audit to identify improvements and develops strategies aligned with your organization’s objectives.
Whether you’re new to digital analytics or looking to enhance your current Google Analytics setup, we provide customized solutions and clear, actionable reports to support informed decision-making.
3. Tableau Consulting
Our experts work with you to design interactive dashboards that provide real-time insights, enabling you to make informed decisions quickly. Whether you are new to Tableau or looking to enhance your existing setup, we offer tailored solutions that meet your specific needs and help you communicate data insights effectively.
4. Tag Management Consulting
We provide end-to-end support, from initial implementation to ongoing management, ensuring your tags are correctly configured and maintained. This enables you to gather accurate and comprehensive data, leading to more effective analytics and better-informed decisions.
Case study
The Analytics Logic team was tasked with implementing a sophisticated digital analytics tracking system for the HHS’s Assistant Secretary for Public Affairs (ASPA) Digital Program. Our objective was to optimize user engagement through enhanced tracking and detailed analysis of user behavior across 140 distinct websites. Read the full case study.
Key Facts about Digital Analytics
Web analytics is the process of collecting, analyzing, and interpreting data about website visitors and their interactions with the site. This practice helps organizations understand user behavior, measure website performance, and make informed decisions to enhance the user experience and achieve business goals. Key components of web analytics include:
- Data Collection: Gathering information about user interactions, such as page views, clicks, and navigation paths, typically through tracking tools like Google Analytics or Adobe Analytics.
- Data Analysis: Interpreting the collected data to identify trends, user preferences, and areas for improvement. This analysis helps in understanding what content or features are most popular, how users navigate through the site, and where they might encounter issues.
- Reporting: Creating reports and visualizations to present the data in an understandable and actionable format. These reports can include metrics like traffic sources, conversion rates, bounce rates, and user demographics.
- Optimization: Using insights from web analytics to make data-driven decisions for optimizing the website. This can involve improving site design, content, navigation, and overall user experience to better meet user needs and business objectives.
Web analytics is essential for any organization looking to improve its online presence, increase engagement, and drive conversions. By understanding how users interact with their site, organizations can make strategic adjustments to enhance performance and achieve their goals.
The Digital Analytics Program (DAP) offers numerous benefits to federal agencies, including:
- Enhanced Data Collection: DAP provides a unified platform for collecting comprehensive web analytics data across government websites, ensuring consistency and accuracy in data reporting.
- Improved Decision-Making: By offering insights into user behavior, DAP enables agencies to make data-driven decisions to improve website functionality, user experience, and overall public engagement.
- Cost Efficiency: Utilizing DAP, a government-wide solution, reduces the need for individual agencies to invest in separate web analytics tools, leading to significant cost savings.
- Compliance and Standardization: DAP ensures that agencies comply with federal web analytics policies and standards, fostering a uniform approach to digital analytics across the government.
- User Experience Enhancement: By analyzing user interaction data, agencies can identify pain points and optimize their digital services, leading to a better experience for the public.
- Resource Optimization: DAP helps agencies identify and prioritize resource allocation by understanding which content and services are most valuable to users.
- Transparency and Accountability: The program promotes transparency by providing publicly accessible performance data, helping to build public trust in government operations.
Analytics Logic offers comprehensive support to ensure your agency meets the Digital Analytics Program (DAP) compliance requirements. Our services include:
- DAP Implementation and Setup: We assist in the seamless integration of DAP tools on your agency’s websites, ensuring accurate and efficient data collection from the outset.
- Customized Training: Our experts provide tailored training sessions for your team to effectively use and understand DAP tools and reports, empowering your staff to make the most of the analytics.
- Data Analysis and Reporting: We help interpret the data collected through DAP, generating actionable insights that can drive improvements in user experience and website performance.
- Ongoing Support and Optimization: We offer continuous support to optimize your analytics setup, ensuring it adapts to new requirements and continues to provide valuable insights over time.
- Compliance Assurance: Our team ensures that all aspects of your analytics practices are in line with the guidelines set by M-23-22, helping you maintain transparency and accountability in your digital services.
By partnering with Analytics Logic, your agency can effectively leverage DAP to enhance its digital presence while ensuring full compliance with federal requirements.
Our Public Sector Digital Analytics Services
Data Maturity Modeling
A DMM assessment enables an agency to evaluate its current state of data management maturity, providing insights essential for strategic and tactical improvements to its data-management program. This service employs an industry framework to assess data capabilities across programs and offers both individual and enterprise-level maturity ratings.Master Data Management Readiness & Strategy
An MDM-readiness assessment helps agencies understand their current master data practices, identifying strengths and weaknesses. The MDM strategy outlines the approach, life-cycle, prioritization model, short-term and long-term goals, and a multi-year roadmap for implementing MDM.Data Strategy & Implementation Plan
A comprehensive data strategy and implementation plan guides an agency toward data and analytics maturity. This service aligns investments, monitors progress, and defines logical steps to achieve the target state in line with the agency’s business and IT strategies, ongoing efforts, and congressional mandates.Open Data Maturity Modeling
ODMM assessment evaluates the current state of open-data management maturity, pinpointing necessary improvements for both strategic and tactical levels of the open data management program. The assessment uses an industry framework to provide individual and enterprise-level maturity ratings.Advanced Analytics Maturity Modeling
AAMM assessment helps agencies evaluate their advanced analytics maturity, identifying necessary improvements at strategic and tactical levels. This service assesses advanced analytics capabilities across programs using an industry framework and provides summary findings.Data Literacy
Data literacy initiatives transform agencies into data-driven organizations by educating the workforce on effective data usage and interpretation. This service assesses current data literacy levels, develops organization needs, and executes various initiatives to enhance overall data literacy.Enterprise Data Mapping
Enterprise data mapping enhances transparency in the data life-cycle within an agency’s ecosystem. This service supports data triage, modernization, and analytics initiatives by providing high-level depictions of the end-to-end data life-cycle, visualizing both internal and external data interactions.Data Governance
A formal data governance function enables agencies to plan, control, and monitor data management activities through a structured organizational setup and defined processes. This service includes an initial assessment to understand current data processes and organizational context, establishing Data Governance as an authoritative function.Data Visualization
Data visualization capabilities increase data transparency and program effectiveness through interactive executive dashboards. These dashboards provide insights based on cross-cutting agency data, promoting data-driven decision-making. The service develops end-to-end visualization capabilities, including technologies, standards, and support services.Advanced Analytics
Advanced analytics establish a foundation for enterprise-wide adoption and integration into business processes for data-driven decision-making. This service includes developing end-to-end capabilities such as AI/ML, GIS modeling, natural language processing, data mining, and more, along with development standards, governance, and support services.Data Asset Inventory and Cataloging
Data asset inventory and cataloging help agencies understand data dependencies for their missions, automating data location searches by people or processes. This service develops a live inventory of key data assets, capturing them in an agreed format and populating data catalogs with relevant metadata.Data Sharing Platform Design
A data sharing platform design defines target capabilities and outlines logical steps to achieve them over time. This service assesses the current state of agency data infrastructure, identifies gaps and pain points, and designs target state architectures for data integration, sharing, and full life-cycle management based on industry best practices.100s of federal offices, staff divisions, and contracting companies rely on our Digital Analytics services.
Why Choose Analytics Logic for Digital Analytics Services
Deep Federal Experience
Benefit from our 12+ years of experience with U.S. Federal projects, ensuring compliance and deep understanding of governmental data needs and challenges.
Strategic Tech Partnerships
Leverage our vendor-neutral partnerships with top tech giants like Google, AWS, Azure, and more, allowing us to tailor cutting-edge data science solutions perfectly suited to your requirements.
Diverse Industry Insight
Our team of dedicated data experts brings invaluable cross-industry experience from government, healthcare, finance, and media, enabling us to cross-pollinate best practices across industries, providing you with innovative, tried-and-tested solutions that are not confined to a single perspective.
Our streamlined and effective process.
Step 1
Initiate discovery.
Step 2
Tailor solutions.
Step 3
Launch and execute.
Looking for reliable digital analytics expertise for your agency?
See how we can help.
